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Blog Category: Product Management

What is PIM?

Product management focuses on successfully executing the product life cycle from beginning to end; launching successful products and services for businesses and consumers alike. Whether it be iPhones, air fryers, or your favorite streaming service — product management was responsible for their journey into being. The product management process is a complex and fast-paced one…

How to Become a Product Manager in 2022

Many of your favorite apps, streaming services, and digital experiences were made possible thanks to the help of a product manager. These professionals work with engineers and designers to pitch and position a new product feature or development, ensuring the team hits deadlines, and that the final product delivers on the needs of the product's…